“I have no words! Your work is absolutely stunning!!! So beautiful!!! Wow!”
“…very talented and gifted with what you do! It’s like you’re an Olympic athlete…”
“I’ve been around a lot of marketing & creative experts in my career and you are no doubt at the top of that list with your speed & quality of work.”
Currently working as a Sr. Product Marketing Manager
Responsible for product marketing, messaging, content strategy and development, trade show design and asset creation, competitive analysis, go-to-market strategy, and marketing strategy.
2021-2022 Interim Director of Marketing
Responsible for brand identity, messaging, SEO, Google Analytics, HubSpot, Google Ads, content strategy and development, trade show design and asset creation, competitive analysis, go-to-market strategy, and marketing strategy.
Value Forward Group
Value Forward Group is a C-Level coaching and consulting firm that works with SaaS, B2B, and B2C companies both nationally and internationally to help them increase operating success and marketing ROI.
- Increased corporate revenue compounded by 20% year-over-year
- Increased newsletter subscribers 30% year-over-year for 8 years
- Increased webinar and thought leadership attendance by 18% for 4 years in a row
- Increased channel partner sales 12% a year
HEAD OF MARKETING + PRODUCT MANAGEMENT
Responsible for researching and defining industry trends, buyer personas, competitor analysis, market gap analysis, and SWOT analysis; identifying underserved and disruptive products and services; overseeing product lifecycle including research, product roadmap, features, enhancements, pricing, and ongoing quality improvement; creating go-to-market strategies; developing full-cycle brand identity including messaging, positioning, voice and brand; designing visual ideas and supporting assets; creating content; designing marketing collateral, brochures, white papers, sales sheets, pitch decks, and signage; building and managing weekly thought leadership newsletter including A/B testing; managing Google Analytics, Google Ads, and Google Search Console; managing SEO and SEM; managing third-party contractors and channel partners; project management using agile methodologies; extensive demand generation management.
CONTENT STRATEGY + SOCIAL MEDIA
Responsible for planning, designing, creating, editing, and publishing relevant content for digital newsletters, blogs, white papers, social media, websites, marketing collateral (digital and print), video content, including long- and short-copy; setting up and managing social media pages; developing social media calendars; creating social media graphics; managing social media advertising.
WEB DESIGNER/DEVELOPER + UX/UI + LMS ELEARNING
Responsible for full-cycle web development including experience roadmaps, information architecture, front-end and back-end website design and maintenance, responsive website design, e-commerce, lead generation pages, SEO optimized landing pages; using qualitative and quantitative methodologies in research; defining user profiles and workflows; identifying the user journey; researching user personas; crafting website content to drive user interaction and retention; full-cycle course development including UX/UI journey, modules, lessons, presentation slides, visual aids, audio, video, quizzes, exams, motion design, interactive design, and user experience; experience to research (HTML, HTML5, CSS, PHP, WordPress, Shopify, Wireframes, Figma, Jira, Trello, Adobe XD, Adobe Audition, Camtasia).
Experience working with B2B and B2C clients, managing channel partners, and marketing and selling SaaS software to C-Level executives. Specializing in seed, early and growth-stage B2B startups.
- Competitive Advantage
Colorado State University
- Google Analytics
- HubSpot Inbound
- HubSpot SEO
- Event Design
SKILLS & TOOLS AT-A-GLANCE
- Adobe Creative Suite
- Branding & Identity
- Content Strategy
- Creative Writing
- Design (Color/Typography)
- Digital Marketing
- Email Marketing
- Go-to-Market Strategies
- Graphic Design
- Microsoft Word, Excel, PPT
- Product Management
- Product Marketing
- Project Management
- Public Relations
- Responsive Site Design
- Sales Enablement
- Social Media Strategy
- Strategic Planning
- Technical Writing
- User Journey
- User Prototyping
- UX/UI Design
- UX/UI Writing