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Graphic Design

Challenge #1

Create a secondary color palette.

Challenge #2
Graphic Design

Design sales enablement brochures, flyers, presentation templates, and other marketing assets.

Challenge #3

Refresh website architecture, graphics, and content.

Challenge #4

Create several infographics to visually communicate the product functions.

Solutions #1 and #2 – Branding and Graphic Design

The client had been working solely with one color across tradeshow assets, marketing collateral, the website and other visual assets. This created a blur of color without drawing attention to their offering. Working with the executive team, I created a secondary palette that aligned with law enforcement, government agencies, and private security. Additionally, my role involved:

  • Creating magazine advertisements
  • Designing brochures, corporate folders, infographics, datasheets, technical spec sheets
  • Creating sales enablement assets and presentation templates
  • Storyboarding and producing promotional videos
  • Designing tradeshow display banners, signage, backdrops, retractable banners, and other display assets

Solution #3 – Website

My role included:

  • Researching and providing a competitive analysis
  • Developing the sitemap
  • Updating existing graphics
  • Inserting additional graphics to create a cohesive look and feel
  • Reviewing and revising content for comprehension and grammar

Solution #4 – Infographic

The client needed a sales enablement infographic to visually communicate the flow of the offering. My role included:

  • Designing the infographic
  • Writing the content
  • Ideating the flow of information
  • Matching graphics with the flow of information

Project Summary



Project Included

  • Logo
  • Branding
  • Brand Palette
  • Responsive website using WordPress
  • Creative Writing
  • SEO Optimization
  • Graphic Design
  • Photo editing
  • UX/UI Design


  • WordPress
  • InDesign
  • Illustrator
  • Photoshop
  • Excel
  • Word
  • PowerPoint