Challenge #1
Branding

Create a secondary color palette.

Challenge #2
Graphic Design

Design sales enablement brochures, flyers, presentation templates, and other marketing assets.

Challenge #3
Website

Refresh website architecture, graphics, and content.

Solutions #1 and #2 – Branding and Graphic Design

The client had been working solely with one color across tradeshow assets, marketing collateral, the website and other visual assets. This created a blur of color without drawing attention to their offering. Working with the executive team, I created a secondary palette that aligned with law enforcement, government agencies, and private security. Additionally, my role involved:

• Creating magazine advertisements
• Designing brochures, corporate folders, infographics, datasheets, technical spec sheets
• Creating sales enablement assets and presentation templates
• Storyboarding and producing promotional videos
• Designing tradeshow display banners, signage, backdrops, retractable banners, and other display assets

Solution #3 – Website

My role included:

• Researching and providing a competitive analysis
• Developing the sitemap
• Updating existing graphics
• Inserting additional graphics to create a cohesive look and feel
• Reviewing and revising content for comprehension and grammar

Solution #4 – Infographic

The client needed a sales enablement infographic to visually communicate the flow of the offering. My role included:

• Designing the infographic
• Writing the content
• Ideating the flow of information
• Matching graphics with the flow of information