Logo & Branding
Create a logo and color palette that would combine art and philanthropy. The artist’s mission was to provide a portion of her sales to nonprofits.
Design an eCommerce website for items that required a deposit to initiate work. Create a positive user experience.
Support & Training
Enable and train the business owner to manage the shop after development.
Solution #1 – Logo & Branding
The icon was hand-drawn and depicts a heart as the painter’s palette and brush at the top. The colors used were selected to create reliability (blue) and energy (orange).
The typography was selected focusing on Fine Art with a secondary emphasis on “with a purpose”. To distinguish the artist’s name, a script font was selected.
Solution #2 – eCommerce Website
The client already had an account established on Shopify but needed assistance with template customization, image resizing, and a user-friendly layout. I provided end-to-end setup on Shopify from adjusting the general settings to template customization using a Shopify basic template.
Additional work included resizing images so that they were consistent across the website and installing apps to enable payment options.
- Brand Palette
- Responsive eCommerce website using Shopify
- Creative Writing
- SEO Optimization
- Graphic Design
- Photo editing
- UX/UI Design