Branding
Graphic Design
Challenge #1
Branding
Create quick reference brand guideline.
Challenge #2
Graphic Design
Design sales enablement brochures, flyers, presentation templates, and other marketing assets.
Challenge #3
Infographic
Create several infographics to visually communicate the user journey.
Solution #1 – Branding
The client had been working with third-party freelancers to create marketing assets for many years. After working on several assets, I noticed that the logo brand color was different than the color being used on the website. As a result, I created a quick reference brand guideline where freelancers and employees could quickly identify the RGB, Hex Code, and CMYK values and apply them to the work relevant to the output.
Solution #2 – Graphic Design
The client needed sales enablement brochures, flyers, presentation templates, Zoom backgrounds, and software mock-ups. Working with the sales and marketing team, I designed a corporate brochure, datasheets, website graphics, UX/UI mockups and other graphics.
Project Summary
Date
2021
Project Included
- Branding
- Brand Palette
- Creative Writing
- SEO Optimization
- Graphic Design
- Photo editing
- UX/UI Design
Software/Technology
- InDesign
- Illustrator
- Photoshop
- Excel
- Word
- PowerPoint