Logo & Branding
Website Design
Graphic Design
Challenge #1
Logo & Branding
Refresh logo and update color palette.
Challenge #2
Website
Design a website for B2B SaaS company. Create a positive user experience.
Challenge #3
Graphic Design
Create sales enablement assets, 11×17 brochure, and datasheets for both print and PDF download.
Solution #1 – Logo & Branding
The original brand colors included a navy that was indistinguishable from black. The slogan was difficult to read. After ideation and iteration, several proposed alternate logos were presented along with variations of the existing logo. A softer blue and black were chosen since the client’s target audience included private, public, and government law enforcement.
Before
Proposed
Final
Solution #2 – Website
In order to refresh their online presence and establish a competitive edge, I provided a competitor analysis, developed information architecture, and determined user journey.
Additionally, my work included:
- Creating a custom video as the hero section background
- Developing the information architecture based on industry best practices
- Writing microcopy
- Creating and editing content
- Creating secondary brand colors to include in website customization
- Selecting imagery for blog articles
Before
After
Project Summary
Date
2018
Project Included
- Logo
- Branding
- Brand Palette
- Responsive website using WordPress
- Information Architecture
- Creative Writing
- Graphic Design
- Photo Editing
- Video Production
- UX/UI Design
Software/Technology
- InDesign
- Illustrator
- Photoshop
- Camtasia
- WordPress
- Excel
- Word
- PowerPoint