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Logo & Branding
Website Design
Graphic Design

Challenge #1
Logo & Branding

Refresh logo and update color palette.

Challenge #2

Design a website for B2B SaaS company. Create a positive user experience.

Challenge #3
Graphic Design

Create sales enablement assets, 11×17 brochure, and datasheets for both print and PDF download.

Solution #1 – Logo & Branding

The original brand colors included a navy that was indistinguishable from black. The slogan was difficult to read. After ideation and iteration, several proposed alternate logos were presented along with variations of the existing logo. A softer blue and black were chosen since the client’s target audience included private, public, and government law enforcement.




Solution #2 – Website

In order to refresh their online presence and establish a competitive edge, I provided a competitor analysis, developed information architecture, and determined user journey.

Additionally, my work included:

  • Creating a custom video as the hero section background
  • Developing the information architecture based on industry best practices
  • Writing microcopy
  • Creating and editing content
  • Creating secondary brand colors to include in website customization
  • Selecting imagery for blog articles



Project Summary



Project Included

  • Logo
  • Branding
  • Brand Palette
  • Responsive website using WordPress
  • Information Architecture
  • Creative Writing
  • Graphic Design
  • Photo Editing
  • Video Production
  • UX/UI Design


  • InDesign
  • Illustrator
  • Photoshop
  • Camtasia
  • WordPress
  • Excel
  • Word
  • PowerPoint